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Desiree Gullan

Executive Creative Director of G&G Digital
Location:South Africa

Profile

Having worked at the 'Big Three' advertising agencies in SA and proving her creative mettle abroad, Desirée has won multiple local and international awards for her work - including Cannes Lions and Clios. She believes in the importance of craftsmanship - that it's not in the designing, but in the redesigning. Not in the writing, but in the rewriting.
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3 ways digital learning can empower star employees

Technology continues to disrupt every aspect of our lives. One sector that is benefitting from this disruption is education and training. The rise of online learning platforms continues to make studying more accessible and convenient to students and employees...

By Desiree Gullan 30 Jul 2019

Smart email and avoiding the spam filter

What does it take to create an effective email marketing campaign that is not only read but also engaged with? Mailers must convey a message and create an experience that entices the user to take the desired action...

By Desiree Gullan 24 May 2019

Smart email and avoiding the spam filter

What does it take to create an effective email marketing campaign that is not only read, but also engaged with?...

By Desiree Gullan, Issued by G&G Digital 16 May 2019

The evolution of branding through the digital agency

One of the most valuable assets for any business, no matter its size or sector, is its brand. In light of this Desiree Gullan shares her thoughts on the evolution of branding through a digital agency...

By Desiree Gullan 24 Apr 2019

How your brand can navigate a world of mistrust, misinformation and multiple mindsets

Here's G&G's thoughts on what influences will shape the future and how we can source solutions through digital innovation...

By Desiree Gullan, Issued by G&G Digital 27 Mar 2019

G&G Digital launches breakthrough photography and videography services

G&G Digital has officially launched photography and videographic services that break through the noise and hit the creative and strategic mark for clients...

By Desiree Gullan, Issued by G&G Digital 22 Feb 2018

#BizTrends2018: It is time for marketing professionals to become more innovative

From AI and data visualisation to cutting-edge segmentation and contextual marketing; industry players must have a firm grip on the latest trends...

By Desiree Gullan 8 Jan 2018

Digital marketing strategy for health and wellness businesses

Brands have a golden opportunity to meet consumers where they're at with targeted marketing that offers valuable content and spot-on solutions...

By Desiree Gullan 5 Dec 2017

B2B marketing for really busy business owners

Chasing sales targets, managing customers and employees and planning your business's next strategic move leave little time to devise and implement a smart digital marketing strategy. The irony? It's the one thing that'll assist you with all your day-to-day challenges...

By Desiree Gullan, Issued by G&G Digital 5 Sep 2017

How digital killed the TV star

It's official: digital advertising has overtaken TV advertising revenue (IAB Internet Advertising Revenue Report, 2016). As a medium, digital advertising has grown at supersonic speed. Here's what the latest statistics reveal...

By Desiree Gullan, Issued by G&G Digital 20 Jun 2017

How brands should speak to GenZs

The latest Think with Google report reveals that getting a new phone is defined as a life-changing event for teens. Whether they think your brand is cool will make or break their endorsement, in real time, on their phone...

By Desiree Gullan, Issued by G&G Digital 19 May 2017

Is your site designed to convert?

The only thing better than thousands of visitors to your website is an astounding number of conversions. Bumper-to-bumper website traffic isn't good enough anymore if your visitors are just window-shopping, they don't add value to your bottom line...

By Desiree Gullan, Issued by G&G Digital 16 May 2017

It takes two to (really) tango

The coming together of SEO and PR is essential for digital marketers. As digital PR becomes increasingly important for brands, it's vital to understand the entwined relationship of SEO and PR...

By Desiree Gullan 8 Dec 2016

Where did all the research go?

In traditional agencies, research is a nucleus - it's the alpha and omega of brand strategy. It means a deep, reverberating comprehension of products or services, the people who make them and the people buy them. It means crystallising strategy and campaign to align with this understanding...

By Desiree Gullan 15 Sep 2016

How to create content that connects

Chances are if everyone in the room is singing, a large number will be off-key. So here are some important points to ensure your content marketing is on-point...

By Desiree Gullan, Issued by G&G Digital 21 Jul 2016

Digital marketing trends for SA in 2016

Here are four key trends that will shape the approach to digital marketing in 2016...

By Desiree Gullan 19 Jan 2016

Videos, views and vanity metrics - how to really measure success

According to the latest SA Social Media Landscape report, 62% of the top 130 brands on social media locally will be increasing their investment in rich media and video content creation in the year ahead...

By Desiree Gullan 12 Nov 2015

Become a social listener

Social media is nothing more than an ongoing, ever-changing conversation. The discussion topics are varied - sometimes obscure - and the tone and landscape changes quicker than you can hit refresh...

By Desiree Gullan, Issued by G&G Digital 2 Nov 2015

The good content test

In the midst of the content marketing rush, great content is becoming increasingly elusive. We can't all be Red Bull overnight, but while everyone tries to become a content publisher, let's take a step back and look at what we're doing...

By Desiree Gullan, Issued by G&G Digital 25 Aug 2015

Top five Instagram trends for 2015

Since the trail-blazing millennials and too-cool-for-Facebook hipsters started the migration to Instagram five years ago, we've seen a visual content explosion...

By Desiree Gullan 1 Jul 2015

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