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Fresh out of my marketing studies in the late nineties; my working career began at Knowledge Factory which was part of the newly formed Metropolis (a division of Primedia) a local online business-to-business community's portal. This is where my interest in the internet first began. In my 5 years at Knowledge Factory I worked as a Marketing Coordinator, building the companies brand with through the line marketing activities, and then later moved into another role where I worked closely with the analytics team to define data driven marketing strategies and campaigns for clients, based on results of detailed data analysis using their data with ours, in order to drive commercial value for their businesses.

At the Workforce Group I managed an employee healthcare brand, implementing marketing and communication strategies for a portfolio of service related offerings.

While at Aqua Online, I managed the BMW SA account for over 2 years, working closely with BMW to drive their brand in the online space and to push leads through their opportunity pipeline. I managed the delivery of over 7 vehicle launch campaigns; oversaw the rewrite, launch and maintenance of their new corporate website; managed their online loyalty website and all associated online loyalty campaigns; all their direct marketing email campaigns and newsletters; all supporting digital activations for their sites and campaigns, and worked with their above and below the line agency to ensure fully integrated through the line campaigns. I also worked on the Sun International and Avis accounts.
At Ogilvy Interactive I worked with the main agency teams to drive online strategies for their clients, to work in conjunction with their above and below the line initiatives, for a full through the line experience when trying to reach target audiences and meet client objectives.

In 2009 I made the move to the video-on-demand department of the newly formed DStv Online, to be part of the exciting new venture of taking DStv entertainment video online. In the 4 years that I have been at DStv Online I have conceptualized and spece'd out product websites and web components that enable users to consume video online. I have product managed the development, maintenance and support of frontend components and backend systems to deliver video across the various DStv Online properties. I launched the On Demand Catch Up online offering; the subscription based service available to DStv Premium subscribers, and managed the refresh of this site. I launched the BoxOffice microsite online, in support of the pay-per-view movie rental service on the PVR, and put some of the backend ground work in place for the online service. I have developed and evolved key objectives and product strategy for the Free Video product and managed the development and enhancement of feature sets for the distribution and monetization of short form video across all the DStv entertainment sites including DStv.com, channel sites like Mnet, kykNet, Africa Magic, and the original productions like Big Brother Africa, Idols and MasterChef.