Daniella Shapiro

Profile

Daniella Shapiro is Founder and CEO of DaniellaShapiro.com, a consulting company on the front lines of marketing, social media and branding strategies. Daniella recently launched the Oolala Collection Club, an e-commerce proudly South African, unisex, cutting-edge skincare and lifestyle brand. 100% Cruelty-Free. 100% Paraben Free. 100% Vegan. 0% Questionable. Oolala Collection Club stands for respecting our planet and affordable luxury.

Articles

Is your product packaging the 'whole package'? 4 unboxing trends for 2019

Who cares what it looks like on the outside when it's what's on the inside that counts, right? Wrong! At least when it comes to product packaging, that is...

By Daniella Shapiro 18 Feb 2019

#BizTrends2019: FaceFit - the future of skincare and fitness is here with a new movement

Millennials are at the forefront of a global movement towards moving your body more. Gym is in. Enter athleisure. The trend is a blend of sporty sexy and holistic health consciousness...

By Daniella Shapiro 7 Jan 2019

How to stay afloat when fake online reviews could sink your business

Fake news is a pervasive epidemic. Insidious distortion of truth, fueled by hidden (or blatant) agendas is now accepted as a fact of life...

By Daniella Shapiro 27 Sep 2018

Trendzilla alert: Tech builds tailor-made trust

The hyper-connected multiverse of tomorrow is today. Brands can get washed away, overwhelmed by the virtual trend wave, or they can surf the possibilities in this era of omni-channeling.

By Daniella Shapiro 27 Aug 2018

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