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×Courtney Campling
I am passionate about advertising and in particular branding and strategy. I studied a BA in Marketing Communication at UJ and feel this degree has stood me in good stead when entering the advertising world.
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Show profile Hide profileI feel that my qualification stands me in good stead in the advertising industry as it has given me a strong foundation and understanding of the advertising world. I have a vast knowledge of how the advertising and marketing world has evolved and moved away from the 4 P's through to Integrated Communication and beyond. My degree also provided me with a thorough knowledge base of each department within an agency - Account Management, Digital, Media, and Strategy.
I have a sound understanding of how to put together an effective brand strategy and believe that without a strong research basis a strategy cannot succeed.
I also feel that my current position, Projects and Marketing Co-ordinator, has provided me with the functional tools of being able to work under pressure, manage my time effectively, be both creative and structured simultaneously and understand the bottom line from both the company and client's perspective.
I look forward to being granted the opportunity to be interviewed for a position in advertising and marketing as I feel I have both the knowledge and skills to offer both an agency and its clients going forward.
I feel that my qualification stands me in good stead in the advertising industry as it has given me a strong foundation and understanding of the advertising world. I have a vast knowledge of how the advertising and marketing world has evolved and moved away from the 4 P's through to Integrated Communication and beyond. My degree also provided me with a thorough knowledge base of each department within an agency - Account Management, Digital, Media, and Strategy.
I have a sound understanding of how to put together an effective brand strategy and believe that without a strong research basis a strategy cannot succeed.
I also feel that my current position, Projects and Marketing Co-ordinator, has provided me with the functional tools of being able to work under pressure, manage my time effectively, be both creative and structured simultaneously and understand the bottom line from both the company and client's perspective.
I look forward to being granted the opportunity to be interviewed for a position in advertising and marketing as I feel I have both the knowledge and skills to offer both an agency and its clients going forward.
