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Show profile Hide profile'Ideas engineer' ensures consistent change
Cecile Brody has what it takes to make a real success of a job she considers herself fortunate to have. She is an 'ideas engineer', better known as the Entertainment Manager at Montecasino. Her job is to make fun happen - to create the vibe on the property, entertaining all guests in the public entertainment areas and keep them coming back for more of the Montecasino brand promise that 'We've got it!'
Brody joined Montecasino's vibrant marketing team in 2008 after she had worked with Boktown as a sponsorship account manager for various South African rugby sponsors and built a lasting relationship with Montecasino.
She loves the creativity of her job. "I dream up realistic ideas and make them happen; I work with amazing artists and come up with ways to entertain thousands of people, with about 230 gigs every month." This feeds comfortably into Brody's passion for music.
Being part of the gaming industry requires a sound understanding of the effects of entertainment on gambling. Her portfolio focuses on that - ensuring that the entertaining elements of the property are consistently refreshed and taken to new levels to constantly surprise and delight the visitors.
Striking variety is a vital key to the entertainment offering and it includes the entire precinct. She describes this variety as 'consistent change' and explains that "all of these entertainment elements affect the Mind & Mood, which have a subtle yet effective impact on each visitor to Montecasino." Brody believes that from a Mind & Mood perspective, Montecasino is equal to a Disney-type brand and says that it's this variety and the proliferation of ongoing campaigns that makes marketing Montecasino special for her, as is "the opportunity to be part of the best entertainment offering in South Africa!"
Brody is an expert in experiential marketing, and builds entire campaigns from above-the-line through to below-the-line ensuring integrated activity and impact.
The variety of the offerings at Montecasino also brings with it a constant change in target audiences, which adds to the challenge of the job and ensures that every campaign is carefully developed with focus on channel and messaging.
Brody is unequivocal in her loyalty to Montecasino as a Super Brand - the favourite entertainment destination for people from different income and age groups for a 30km radius due to its location, convenience, the varied entertainment offerings, and its great vibe.
Her love and enjoyment of marketing, along with her belief that "if you have people queuing up to be marketed to or be communicated to, you are doing something right!" will no doubt see Brody growing from strength to strength in the industry for a long time to come.
The combination of her knowledge of Sponsorship Leveraging Strategies and Augmented Media will be an asset to any marketing firm locally and internationally. Her skills with people are inclusive and re-energising and she has a passion to assist people to perform at their best through Mentorship.
'Ideas engineer' ensures consistent change
Cecile Brody has what it takes to make a real success of a job she considers herself fortunate to have. She is an 'ideas engineer', better known as the Entertainment Manager at Montecasino. Her job is to make fun happen - to create the vibe on the property, entertaining all guests in the public entertainment areas and keep them coming back for more of the Montecasino brand promise that 'We've got it!'
Brody joined Montecasino's vibrant marketing team in 2008 after she had worked with Boktown as a sponsorship account manager for various South African rugby sponsors and built a lasting relationship with Montecasino.
She loves the creativity of her job. "I dream up realistic ideas and make them happen; I work with amazing artists and come up with ways to entertain thousands of people, with about 230 gigs every month." This feeds comfortably into Brody's passion for music.
Being part of the gaming industry requires a sound understanding of the effects of entertainment on gambling. Her portfolio focuses on that - ensuring that the entertaining elements of the property are consistently refreshed and taken to new levels to constantly surprise and delight the visitors.
Striking variety is a vital key to the entertainment offering and it includes the entire precinct. She describes this variety as 'consistent change' and explains that "all of these entertainment elements affect the Mind & Mood, which have a subtle yet effective impact on each visitor to Montecasino." Brody believes that from a Mind & Mood perspective, Montecasino is equal to a Disney-type brand and says that it's this variety and the proliferation of ongoing campaigns that makes marketing Montecasino special for her, as is "the opportunity to be part of the best entertainment offering in South Africa!"
Brody is an expert in experiential marketing, and builds entire campaigns from above-the-line through to below-the-line ensuring integrated activity and impact.
The variety of the offerings at Montecasino also brings with it a constant change in target audiences, which adds to the challenge of the job and ensures that every campaign is carefully developed with focus on channel and messaging.
Brody is unequivocal in her loyalty to Montecasino as a Super Brand - the favourite entertainment destination for people from different income and age groups for a 30km radius due to its location, convenience, the varied entertainment offerings, and its great vibe.
Her love and enjoyment of marketing, along with her belief that "if you have people queuing up to be marketed to or be communicated to, you are doing something right!" will no doubt see Brody growing from strength to strength in the industry for a long time to come.
The combination of her knowledge of Sponsorship Leveraging Strategies and Augmented Media will be an asset to any marketing firm locally and internationally. Her skills with people are inclusive and re-energising and she has a passion to assist people to perform at their best through Mentorship.
