Profile

Catherine is the Creative Director at HKLM. She specialises in branding and design development and she believes that there is a strategic design solution to every challenge. She has worked on many South African and global brands particularly in West Africa, Ethiopia and MENA.
The impact of plain packaging on brand value

The debate around the issue of plain packaging once again highlights the value of product branding and its impact on brand value...

By Catherine Kruger 30 Jul 2019

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