Profile

Catherine is a search engine optimisation (SEO) specialist, digital strategist and web copywriter. She is a co-founder of Black Mountain www.black-mountain.co.za, and has over 12 years experience in paid and organic search marketing. Catherine convened GetSmarter's flagship Internet Marketing course and co-wrote their Copywriting for Online Marketing course, and is the author of "301 Ways to Use Social Media To Boost Your Marketing" (McGraw Hill, 2010).
Artificial intelligence: Do we know what we're doing?

Artificial intelligence is our shiny new toy. We're dazzled by its potential to help us make our lives more efficient, more productive... just... better...

By Catherine Black 20 Jan 2020

Google and content: Still dating after all these years

Back in the late 90s, when Dolly the sheep was being cloned and The Spice Girls were still Botox-free, Google was just a child. Because of this, its relationships with websites were simple prepubescent crushes...

By Catherine Black 6 Jul 2015

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