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Show profile Hide profileWe help define, design and manage a brand's identity across multiple touchpoints.
20 years ago, brand identity meant a logo and a CI manual. Today, with brands becoming more like people, that definition is expanded. Media channels have fragmented more and more and digital ones expanded. This makes it more difficult for brands to build cumulative equity as resources are thinly stretched across many touchpoints. We believe that successful brands are like successful people. Think Castle Lager; Standard Bank; Mercedes Benz or Apple - like successful people, they have clear-cut beliefs and approaches to life. They make specific contributions to society, have personality traits and always present themselves with consistency and integrity.
Brand Union, previously Enterprise IG has traditionally been recognised for developing some of these most iconic brand identities across our continent, and thus helping brands become more sustainable, cohesive and powerful versions of themselves. We distil a brand's identity to its most essential and compelling form, then create brand architecture and easy-to-use systems for expressing that identity across different types of consumer interactions, from TV ads and packaging to service experiences, Facebook and Twitter feeds.
Building a strong brand identity, and ensuring it is coherently expressed no matter where people encounter it, means compounded return on any marketing investment.
We help define, design and manage a brand's identity across multiple touchpoints.
20 years ago, brand identity meant a logo and a CI manual. Today, with brands becoming more like people, that definition is expanded. Media channels have fragmented more and more and digital ones expanded. This makes it more difficult for brands to build cumulative equity as resources are thinly stretched across many touchpoints. We believe that successful brands are like successful people. Think Castle Lager; Standard Bank; Mercedes Benz or Apple - like successful people, they have clear-cut beliefs and approaches to life. They make specific contributions to society, have personality traits and always present themselves with consistency and integrity.
Brand Union, previously Enterprise IG has traditionally been recognised for developing some of these most iconic brand identities across our continent, and thus helping brands become more sustainable, cohesive and powerful versions of themselves. We distil a brand's identity to its most essential and compelling form, then create brand architecture and easy-to-use systems for expressing that identity across different types of consumer interactions, from TV ads and packaging to service experiences, Facebook and Twitter feeds.
Building a strong brand identity, and ensuring it is coherently expressed no matter where people encounter it, means compounded return on any marketing investment.
