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Head of digital content
• Managing, maintaining and uploading all content onto the Flook website by utilising the CMS (expression Engine/Backend)
• Creating mailers utilizing Mailchimp that are sent twice a day that go to (20 000 subscribers). Our newsletter campaigns result in +-60% of our conversions on the site.
• Oversee the execution and optimisation of all marketing emails
• Manage the reporting of all marketing emails
• Work together with content team to create high-impact newsletter, prospect and lead nurturing emails (content, design, copy)
• Analyse and optimise email performance through measuring, testing, and researching email marketing trends and developments
• Monitoring progress of all mailers, reporting on mailers, and constant research on new email communication.
• Utilizing google analytics.
• Creation of mailers
• Uploading content
• Design:
• Creating banners
• Sourcing content for the site
• Design and creation of content
• Creating sales and executing them