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A media strategy professional with keen interests in consumer research and marketing communicatons. Fascinated about the different roles that media channels play in helping brands to engage with consumers. One passion is the development of tools and methodologies that measure channel return on investment for brands. Also passionate about finding leading-edge technology driven methods of collecting consumer insights.

As a past Chairman of the Advertising Media Association of South Africa (AMASA), I believe that more people should make real contributions towards the recruitment, development and mentorship of young talent in their respective industries.

A proud co-founder of "The Brotherhood of the Good Guys" (The BOGGS) whose mantras are to always do good without expecting anything in return, to love and forgive unequivocally and to always enjoy the cool amber nectar of the gods.

I take new ideas and service delivery very seriously but have a less serious approach to life.