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Show profile Hide profileAnitha Soni was appointed by the President of South Africa to the International Marketing Council of South Africa (BRAND SA). She is Chairman of the Board of the IMC and MD of Utembezi Investment Holdings, has a diverse scope of experience. She has held executive management positions in the hotel and tourism sector in South Africa and the United States. She lectured at the Durban University of Technology, trained many of today's leaders in the South African tourism industry, was co-author of South Africa's first Tourism White Paper, and, subsequently led the strategic development of many of South Africa's key Tourism institutions since 1994.
She served as a Special Advisor on tourism to the then Minister of Environmental Affairs and Tourism, Minister Valli Moosa, and subsequently acted in the capacity of Deputy Director-General in this department. In this position she developed the first Tourism Branch within the National Department of Environmental Affairs and Tourism.
Her role in tourism included contributing to interim structures in the early 1990's which informed how Provincial legislation and structures would drive economic development in a democratic South Africa. These included the restructuring of the old SATOUR to the SA Tourism of today, the Kwazulu-Natal Tourism Authority, and Tourism Grading. She was also appointed by the Minister of Tourism, Minister van Schalkwyk to be part of the team that developed the Black Economic Empowerment Charter and scorecard for the transformation of the Tourism industry in S.A., and subsequently, as Deputy Chair of the Tourism BEE Council. Recently Minister van Schalkwyk appointed Anitha Soni to be part of the Expert Panel to develop the new Tourism Strategy for the country.
On a pan-African level Anitha initiated the Tourism Cluster initiative through the OECD. She was part of the Tourism Intelligence International team who developed the HRD strategy for Tourism in Mozambique through the Commonwealth Secretariat, and was part of the European Union consulting team developing the framework for the introduction of a UniVisa system for the SADC region.
In addition to her contribution to the development of the macro-economic environment in South Africa, Anitha manages a number of strategic investments and businesses.
In recognition for this, Anitha was awarded Women of the Year - twice - in 1995 by the Foundation for Business Excellence, and the much-coveted and prestigious "2002 Business Women of the Year BBQ Award", for her exceptional achievement in the field of Business and contribution to Pan-African regional integration in post-apartheid South Africa.
Anitha Soni was appointed by the President of South Africa to the International Marketing Council of South Africa (BRAND SA). She is Chairman of the Board of the IMC and MD of Utembezi Investment Holdings, has a diverse scope of experience. She has held executive management positions in the hotel and tourism sector in South Africa and the United States. She lectured at the Durban University of Technology, trained many of today's leaders in the South African tourism industry, was co-author of South Africa's first Tourism White Paper, and, subsequently led the strategic development of many of South Africa's key Tourism institutions since 1994.
She served as a Special Advisor on tourism to the then Minister of Environmental Affairs and Tourism, Minister Valli Moosa, and subsequently acted in the capacity of Deputy Director-General in this department. In this position she developed the first Tourism Branch within the National Department of Environmental Affairs and Tourism.
Her role in tourism included contributing to interim structures in the early 1990's which informed how Provincial legislation and structures would drive economic development in a democratic South Africa. These included the restructuring of the old SATOUR to the SA Tourism of today, the Kwazulu-Natal Tourism Authority, and Tourism Grading. She was also appointed by the Minister of Tourism, Minister van Schalkwyk to be part of the team that developed the Black Economic Empowerment Charter and scorecard for the transformation of the Tourism industry in S.A., and subsequently, as Deputy Chair of the Tourism BEE Council. Recently Minister van Schalkwyk appointed Anitha Soni to be part of the Expert Panel to develop the new Tourism Strategy for the country.
On a pan-African level Anitha initiated the Tourism Cluster initiative through the OECD. She was part of the Tourism Intelligence International team who developed the HRD strategy for Tourism in Mozambique through the Commonwealth Secretariat, and was part of the European Union consulting team developing the framework for the introduction of a UniVisa system for the SADC region.
In addition to her contribution to the development of the macro-economic environment in South Africa, Anitha manages a number of strategic investments and businesses.
In recognition for this, Anitha was awarded Women of the Year - twice - in 1995 by the Foundation for Business Excellence, and the much-coveted and prestigious "2002 Business Women of the Year BBQ Award", for her exceptional achievement in the field of Business and contribution to Pan-African regional integration in post-apartheid South Africa.
