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STRATEGIC MARKETING
• Spearhead and develop the overall strategic quarterly marketing plan
• Develop comprehensive marketing initiatives and activities for all channels
• Provide input for the innovation of new products and services
• Manage the day-to-day running of the marketing department
• Develop, in consultation with the MD, an annual marketing budget; Manage monthly budget and expenses.
• Conduct market research and work closely with the sales team to determine market needs.

DIGITAL/E.MARKETING
• Manage several digital channels including overall high-level strategy for company website and eCommerce platforms.
• Integration of social media platforms with offline activities
• Mobile / SMS competitions and marketing drives
• ROI analysis and advanced web reporting for websites. Full monthly reports detailing growth and decline areas and plans of action.
• Full activation of social media platforms and associated applications
• Daily reporting on online sales
• Ensuring web maintenance and content is up-to-date, with the marketing assistant
• Ensuring effective messaging and advertising on company social media platforms
• Ensure that we maximize online revenue through own site and partner sites
• Implement effective online strategy to ensure continuous traffic to websites

ATL, BTL, POS
• Manage ROI rates for specific channel promotions
• Planning and activation of Trade marketing campaigns
• Brand awareness in trade through stands, marketing banners and related material
• Advertisement briefs to ad agency with timelines and required outputs
• Liaison with partners to maximize brand exposure
• Develop a series of communications for B2B and B2C customers
• Developing a series of BTL communications with targeted databases

CRM
• Measure success of marketing campaigns
• Develop an integrated and effective CRM system for company-wide use
• Analyse and report on effects of campaign