Research Multimedia

Generation Z is getting older and ageing out of novelty. At the same time, technology is shaping brands' relationships with customers. In this episode, we explore one of the most urgent cultural questions facing brands today: What happens when Gen Z decides you're not cool anymore?.

Kwa Coach in Klipspruit, Soweto, specialises in pork products. Although only in Soweto, it is known to Cape Town and Durban township residents, from social media and word of mouth.

"Owning their measurement and performance will empower marketers in the boardroom. Marketing is business, and so we need to align to what the business finds important commercially and in measurement.".

The BrandZ Top 30 Most Valuable South African Brands was recently launched at the Johannesburg Stock Exchange. The study, conducted by WPP and Kantar Millward Brown, identifies and ranks local brands by their dollar value.

The 20th Sunday Times Top Brands Survey took place on 24 October 2018 at The Empire in Parktown, Johannesburg. Click here to read more.

Roots, a unique conference, cultural festival and museum exhibition, will be presented on the University of the Western Cape (UWC) campus for the first time this year. The event will form part of the Heritage Month celebrations.

The 30th annual SAMRA Conference which took place in May 2009, at the Spier Wine Estate in the Western Cape, was once again a success.