Marketing & Media Multimedia South Africa

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LISTEN: Vodacom and Wunderman Thompson shine light on GBV - SA's second pandemic
LISTEN: Vodacom and Wunderman Thompson shine light on GBV - SA's second pandemic
The 2020 lockdown brought about a gigantic social catastrophe in South Africa, or so-called second pandemic; namely the rise in Gender Based Violence (GBV). The numbers were alarming with a women being murdered every three hours in and one in four women who will experience GBV. We felt an important urge to leverage the voices of men within our business to speak up and shine the light on GBV. Part of our content strategy was to ensure mass reach on social media channels. We combined the messages from our men of influence with helpful content around how to report, self-defence, important numbers etc. We had an overwhelmingly great response from the men we approached to be a part of the campaign and take a stance. I recall every person we approached was very keen to use their voice to raise awareness, drive action against GBV. Listen to the podcast to hear first-hand from the team on how they strategised and executed this important yet brilliant campaign called “Be The Light”....
Audio
5 Apr 2022 11:25
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Vodacom and Wunderman Thompson shine light on GBV - SA’s second pandemic
Vodacom and Wunderman Thompson shine light on GBV - SA’s second pandemic
The 2020 lockdown brought about a gigantic social catastrophe in South Africa, or so-called second pandemic; namely the rise in Gender Based Violence (GBV). The numbers were alarming with a women being murdered every 3 hours in and 1 in 4 women who will experience GBV. We felt an important urge to leverage the voices of men within our business to speak up and shine the light on GBV. Part of our content strategy was to ensure mass reach on social media channels. We combined the messages from our men of influence with helpful content around how to report, self-defence, important numbers etc. We had an overwhelmingly great response from the men we approached to be a part of the campaign and take a stance. I recall every person we approached was very keen to use their voice to raise awareness, drive action against GBV. Listen to the podcast to hear first-hand from the team on how they strategised and executed this important yet brilliant campaign called “Be The Light”....
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5 Apr 2022 10:32
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#LunchtimeMarketing: How are banks and fuel brands driving loyalty programmes?
What are some of the trends driving loyalty programmes worldwide? Who is getting it right and who needs to improve? This week Kevin Britz and Craig Page-Lee focus in on banks and fuel brands to answer these questions. Catch Kevin Britz and Craig Page-Lee every Thursday on ebizradio.com for your weekly Lunchtime Marketing and Leadership Show.
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1 Apr 2022 10:12
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#LetsTalkDigital: Integrated Marketing within Digital Transformation with Sadika Fakir
#LetsTalkDigital: Integrated Marketing within Digital Transformation with Sadika Fakir
Guest speaker Sadika Fakir, integrated media and digital director at Tiger Brands shares her experience and thoughts around integrated marketing within digital transformation.
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3 Mar 2022 10:07
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#LunchtimeMarketing: Does your leadership style influence your marketing?
#LunchtimeMarketing: Does your leadership style influence your marketing?
People influence people. The way you work and treat people has a direct influence and effect on those around how. Have you every thought about how your leadership type and style affects your brands marketing? Catch Kevin Britz and Craig Page-Lee every Thursday on www.ebizradio.com for your weekly Lunchtime Marketing and Leadership Show.
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17 Feb 2022 14:27
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#BizTrends2022: Bronwyn Williams - back to the metaverse
#BizTrends2022: Bronwyn Williams - back to the metaverse
Bronwyn Williams presented her talk 'Fasten your Seatbelt for the Metaverse' at the recent BizTrends 02.02.2022 event. The event saw seven of Africa's leading trend forecasters take to the virtual stage to share their intellectual capital with attendees. Listen now:.
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9 Feb 2022 16:47
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#BizTrends2022: Nicola Cooper - the future of collaboration
#BizTrends2022: Nicola Cooper - the future of collaboration
Nicola Cooper, presented a talk on 'The Future of Collaboration' at the recent BizTrends 02.02.2022 event. The event saw seven of Africa's leading trend forecasters take to the virtual stage to share their intellectual capital with attendees. Listen now:.
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9 Feb 2022 16:46
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#BizTrends2022: The future of media with Moky Makura
#BizTrends2022: The future of media with Moky Makura
Moky Makura presented a talk on 'The Future of Media - Hard Data, Soft Stories' at the recent BizTrends 02.02.2022 event. The event saw seven of Africa's leading trend forecasters take to the virtual stage to share their intellectual capital with attendees. Listen now:.
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9 Feb 2022 16:44
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#BizTrends2022: Khumo Theko - connecting in the knowledge-based era
#BizTrends2022: Khumo Theko - connecting in the knowledge-based era
Khumo Theko presented a talk on 'Connecting in a Knowledge-based Era' at the recent BizTrends 02.02.2022 event. The event saw seven of Africa's leading trend forecasters take to the virtual stage to share their intellectual capital with attendees. Listen now:.
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9 Feb 2022 16:42
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#BizTrends2022: Franklin Ozekhome - Afrobeats, the new frontier for marketers
#BizTrends2022: Franklin Ozekhome - Afrobeats, the new frontier for marketers
Franklin Ozekhome presented a talk on 'Afrobeats, the new frontier for marketers' at the recent BizTrends 02.02.2022 event. The event saw seven of Africa's leading trend forecasters take to the virtual stage to share their intellectual capital with attendees. Listen now:.
Audio
9 Feb 2022 16:40
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