Multimedia

Thandiwe Mathibela, general PR communications and stakeholder relations at South African Tourism, says Loeries Creative Week is a great stage for SAT.

Standard Bank's Fraud Gallery campaign is a great example of how an agency can use artificial intelligence (AI) cleverly and creatively.

Dove: Real TLC is a purposeful campaign for breast awareness that builds on a everyday habit of South African women.

Tilesh Bhaga, creative director of digital and innovation at VML, explains how agencies can use technology to their benefit and to amplify creativity.

Think of the engagement an advertisement gets because the music in the ad strikes a chord with the audience. In this episode of VML Birdwatching at the Loeries, Siya Metane, founder of SlikourOnLife, explains why music is so important in media and how music can define a creative piece of work's success.

The Vaseline Mntana ka Gogo campaign took South Africa by storm as it took poeple back to thier childhood. But what really surprised everyone was how the campaign resonated with people all over the world.

Carl Willoughby, chief creative officer at TBWA, named the Loeries Chairman at last week's Loeries Creative Week, gives his take on the state of the South African creative industry.

Last night Vaughan Croeser, South African Breweries (SAB) VP of Marketing, was named Loeries Marketer of the Year.

The Print and the Design categories both showed innovation and a high standard this year, says Abi Singmin, associate creative director, Denomination, Australia and jury president: Design, Design Craft, and Maxwell Ngari, chief creative officer, Dentsu Creative, Kenya, and jury president: Print, Print Craft.

It's all about handing over the baton. Drawing talent into the industry is key to ensuring its future. The Loeries plays a role in this through its recognition of young talent in the Student Award and the Young Creative and Young Directors Awards.

Film is always a popular category, and this year is no different. The Film jury was headed by international jury president Susan Credle, the former chair and global CCO of FCB Global in the United States.

The Loeries, Africa and the Middle East’s premier brand communications festival runs from 7 to 9 October 2026. View a gallery of The Mayor's Brunch, which took place, 7 October at The Cabo Beach Club in Cape Town.

Kenya is well represented at the Loeries, with a number of campaign finalists as well as 18 judges across 20 categories. Dentsu Creative's chief creative officer, Maxwell Ngari, talks about how the country's creative industry has evolved.

In this episode of VML Birdwatching at the Loeries, Preetesh Sewraj, the Loeries CEO, talks about all things Creative Week and offers insight into the real work of The Loeries. "The Loeries is a non-profit organisation, and every cent it brings in is spent on bettering the industry.".

The awards saw entries across 24 categories, judged by 19 industry experts.