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Luxury shoppers are not only looking towards well-known brands like Gucci. Source: Luxity.

SA shoppers look beyond popular luxury brands

Karabo Ledwaba 19 Nov 2025

Regine le Roux, founder and managing director, Reputation Matters, says the trend of brands issuing tongue-in-cheek “apology” notices written in the style of crisis communication misses the mark (Source: © 123rf )

The “Mock Apology” trend: A case of brands crying wolf

Regine le Roux 19 Nov 2025

Flash Gala case study highlights rising importance of branding in fresh produce

Flash Gala case study highlights rising importance of branding in fresh produce

19 Nov 2025

Dale Hefer, CEO of the Nedbank IMC on stage at this year's Nedbank IMC. The official 2025 Nedbank IMC White Paper has been released (Image source: © IMC)

2025 Nedbank IMC White Paper: 5 calls to action for marketers

18 Nov 2025

Windhoek Beer’s new campaign, Real Beer, Real Food and Nothing Else has hit the streets with the arrival of the Windhoek Beer Hops Truck (image supplied)

#BehindtheCampaign: Real Beer, Real Food and Nothing Else

18 Nov 2025

Source:

Why people trust influencers more than brands – and what that means for the future of marketing

Kelley Cours Anderson 18 Nov 2025

Lobengula Advertising proves the importance of employee marketing with winning 5 Assegai Awards

Lobengula Advertising proves the importance of employee marketing with winning 5 Assegai Awards

Lobengula Advertising 18 Nov 2025

Supplied image

Public domain vs commercial use: Why Disney is drawing battle lines over Mickey Mouse jewellery

Nishaat Slamdien 17 Nov 2025

Makazole Mapimpi stars in the new campaign. Source: Supplied.

Makazole Mapimpi leads J.C. Le Roux’s sparkling new campaign

17 Nov 2025

More marketing leaders are turning to competitor intelligence by using earned-media data to see what’s working in the market before spending a cent (Image supplied)

How earned-media insight turns marketing constraint into competitor advantage

17 Nov 2025

Vodacom’s official 2025 Summer Campaign launched the Radisson Red Hotel in Cape Town (Image supplied)

Influencer-driven campaign first of a kind for Vodacom

17 Nov 2025

Nando’s Oh What a Place!: From category noise to cultural signal

14 Nov 2025

Ogilvy South Africa and Yum! took the top industry honours at the Marketing and Media Alliance sub-Saharan Africa's 2025 Smarties (image supplied)

Ogilvy and Yum! take top honours at MMA SSA Smarties

14 Nov 2025

The Undercover Ad is a campaign of AI-generated songs which are secretly advertisements that don’t sound like advertisements at all (Image supplied)

#BehindtheCampaign: The Undercover Ad

13 Nov 2025

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