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More findings from Scopen's Agency Scope in Mexico

4 Aug 2023

Source: © 123rf The latest Maps shows consumer behaviour shifts in shopping

Maps shows changes in consumer behaviour, shopping patterns and media consumption

4 Aug 2023

Unravelling the latest trends driving change in the beer industry

Unravelling the latest trends driving change in the beer industry

JNPR 4 Aug 2023

Does SA's growing middle market offer hope for the future?

Does SA's growing middle market offer hope for the future?

BrandMapp 3 Aug 2023

Source: © National Today Scopen has concluded the seventh edition of its biennial study Agency Scope in Mexico

Agency Scope finds Mexican advertisers double digital budget

2 Aug 2023

We still live in a made-up man's world where real women don't fit

We still live in a made-up man's world where real women don't fit

Bathobile Chime, Catchwords 2 Aug 2023

Image supplied. Head of IAB South Africa’s Agency Council and managing director of Machine_ Robyn Campbell examines four trends impacting the digital media industry

#Bookmarks2023: 4 trends impacting the digital media industry

Danette Breitenbach 27 Jul 2023

Source: © 123rf Shop! South Africa and the Institute of Marketing Management (IMM) have formed a partnership

Shop! South Africa and the Institute of Marketing Management join forces

27 Jul 2023

Source: © University of Pretoria Over 150,000 spazas across the country are conveniently located close to people's homes to serve customers

5 shifts in the informal trading landscape impacting the sector

Sheetal Patel and Mushambi Mutuma, Accenture in Africa 24 Jul 2023

Mystery shopping results now delivered in 24-48 hours by BMi Research

Mystery shopping results now delivered in 24-48 hours by BMi Research

BMi Research 20 Jul 2023

Source: © 123rf The past decade has seen the consumption of alcohol by category change significantly in South Africa

SA's alcohol brand consumption changes dramatically

17 Jul 2023

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Report: Journalist response rate to pitches remains under 3%

13 Jul 2023

Source: © 123rf The South African Customer Experience Report has found that consumers no longer have empathy for brands, and instead have developed a striking state of apathy

Consumers settle for good enough while brands create the leaky bucket syndrome

12 Jul 2023

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Spotify data: GenZs are listening to Mnike at supper time

7 Jul 2023

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