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Why keeping your customers is now the smartest growth strategy
Cristelle Snyman
Your customers know when you’re faking it
Cristelle Snyman
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Brands & Branding 2010 available in October
Affinity Publishing's 2010 edition of Brands & Branding will be out in October 2010. This year, it will be twinned with a new book recounting the colourful history of brands and branding including the advent and growth of advertising, media, packaging and intellectual property protection in South Africa, all set against a backdrop of its social, economic and political history and the consumer culture of the times. Extract of contents will be presented on its website.
