Bonello, 2.0 media collaboration for advertiser-funded content

The 14-member team of South African filmmaker, cook and television personality Justin Bonello has moved into Waterfront Studio offices of 2.0 Media. This follows the collaboration late last year between Bonello and Peter Gird, CEO and Jason Xenopoulos creative director of 2.0 Media. "This will give us the edge in terms of producing original, advertiser-funded content not yet seen in this country," says Xenopoulos. The team is currently working on such a campaign for a leading South African consumer brand, and it will see the creation of an advertiser-funded television programme founded on the principle of creating and delivering tangible value to consumers via a variety of legacy and digital media.