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Wilene van Greunen
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Storytelling - joint keynote MIPTV address
The highlight of the MIPTV 2010 conference programme entitled Charting the Next Decade of TV and Digital Entertainment will be the joint keynote address by Elisabeth Murdoch and Joanna Shields on Tuesday, 13 April 2010. They will explore what, in their view, are the new frontiers of storytelling and will demonstrate how entertainment now extends beyond its conventional platforms, with audiences programming their own experiences.
