Demand leads to increased parkade holding

Unlimited subsidiary Primall Media has increased its parkade billboard media offering by a further seven parkade floors to meet the demand of advertisers, bringing it to a total of 22 parkade holdings around South Africa. “The parkade is often the first point of interaction for consumers seeking sheltered parking at busy malls. These areas see an average of 280 000 consumers every month,” says Darren Katz, director of Primall Media. With shopping centres becoming increasingly busier, research shows that it will take a consumer on average between 9 and 11 minutes to find a parking space. Consumers also tend to use the billboards as a landmark to remember where their vehicle is parked.