Newspaper partners with wine show

The Joburg Wine Show's recently announced media partnership with The Star daily newspaper will target a daily audience of more that one million Gauteng readers. Says Hilly Camacho, marketing and promotions manager for Independent Newspapers Gauteng, "We feel that there is a real synergy between our publication and the show as both aim to educate and inform. We feel that The Joburg Wine show is worthy of our brand endorsement and that covering this event would create added value for our readers, which in turn translates into loyalty." For more information, go to www.wineshow.co.za.