Second print run after only six months

The third edition of the annual Sandton Central Essential Directory, published by Blue Planet Media, enters a second print run this month after only six months in circulation. “The response to the third edition has exceeded all expectations,” says Cara Reilly, marketing manager, Sandton Central Management District. “Year-on-year the directory has shown phenomenal growth, but this second print run has now, beyond a shadow of a doubt, affirmed it as THE premier source of information for the Sandton Central area. Following on this incredible demand, the print run for next year's fourth edition directory has been increased to 70 000 copies – offering advertisers a massive extended reach.”