What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
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Peroni Calendario launch
Peroni Nastro Azzurro recently announced the launch of its new Calendario campaign that took place at the Melrose Arch roof top on 15 November 2007.
The Calendario campaign is produced as a short film as well as print, outdoor and other activations which take place in stylish Lake Como and represents Peroni Nastro Azzurro as a timeless classic. Returning to the 1960s – the decade in which the Birra Peroni family first brewed Peroni Nastro Azzurro – the campaign's centrepiece is a short film, shot in black and white and telling the story of a calendar photo shoot in Italy where each month is a celebration of Italian spirit and features an up-and-coming model with classic, Italian beauty photographed against a stunning setting with Peroni Nastro Azzurro seamlessly embedded in each scene as if carved into the landscape.
