Foul Play
In his article "Ban on junk food advertising is misguided", Chris Moerdyk states: "Banning ads isn't going to achieve anything because kids aren't even seeing the ads let alone reacting to them." 24 Nov 2006
Communicating with illiterate rural people.
How does one get a message across to people that don't take media for granted? 24 Nov 2006
Role Of Trade Publications (FMCG Trade)
As the only guaranteed method of ensuring that a brand's message is seen by the trade that sell it to the consumer, why do current brand managers not make more use of this valuable channel, as endorsed by the Consumer Goods Council Of SA? 24 Nov 2006
Leave me alone, pesky telemarketer!
Are you also being irritated by numerous insurance and/or credit card companies offering you products you never asked for? 23 Oct 2006
Illegal use of footage in major overseas ad campaign
I am writing this in the hope that someone can provide me with some guidance. A television advertisement is currently being screened across the UK in which my daughter appears. 1 Sep 2006
Marketing in the industrial arena
I find myself in the manufacturing arena. The ads in our industry are shocking, the PR is mostly soppy press releases, the information on marketing in this segment is so limited. 13 Jul 2006
Have we become award obsessed?
Every recruitment ad demands 'award winning portie'. Every agency demands award winning ads. Are we in the business of selling our clients products or in the business of winning awards? 8 Mar 2006
Corne & Twakkie - Indeed the most outrageous show
What could possibly be the entertainment value of this show? Why does every Afrikaans sitcom or series have to depict this nationality as the most backward race ever to grace the history of culture? 20 Feb 2006
What software helps marketers stay organized?
What tools are the best for bringing email, files, RSS, and other information sources together? 13 Nov 2005
Spam or legitimate marketing?
I would love views and opinions on what constitutes spam and what is legitimate email marketing? 18 Aug 2005
Reebok advertisement: ''I am what I am''
It is with great dismay that I watched the Reebok "I am what I am" advertisement on television a couple of evenings ago. What does the rapper 50 cents being shot have to do with the sportswear label? More concerning however, is what message is being sent to our youth who looks up to the rapper and listens to his music? 9 Aug 2005
Sponsorship, name dropping and product placements/mentions
I'm interested how these are set up and if agencies that provide these services, charge by once off fees or contracts... 2 Aug 2005
New BP ad - beyond ordinary advertising
Wow! This ad has completely blown the lid off traditional petrol company advertising. I got shivers up my spine while watching it. Love it. 18 Jul 2005
Media hub JHB?
Is there a business park or significant building in Joburg focusing on the marketing and media industry? We're a small/medium company looking for premises in an environment that is rich with networking opportunities. 20 Jun 2005
''If it's too loud, you're too old!''
Do I have a dual sense of hearing, or does the volume automatically go up when a TV programme switches to Ad-Mode? 12 Jun 2005
Great future for Private Label Brands. True or False?
What are the future of manufacturer brands compared to private label brands, specifically in SA and how will it influence people involved in the communication industry eg. brand, sales, marketing, advertising managers. 30 May 2005
Scrapping ''Happy Hour'' promotions in pubs
The British Beer and Pub Association and their 32 000 members are introducing a ban on "Happy Hour" two-for-the-price-of-one promotions in a bid to curb binge drinking. Should South Africa take a leaf out of their book? 25 May 2005
Marketing for a small manufacturing company
I have a small manufacturing company that is struggling with marketing. 22 May 2005
Transformation or BEE point scoring?
The overall objective of transformation and economic empowerment is being overlooked in the hype of BEE point scoring. 9 May 2005
South Africa's total lack of marketing
Now living overseas, I am browsing daily through several newspapers. Absolutely nothing is being printed about South Africa, suggesting that SA Tourism are not doing their job. 8 May 2005
Incentive based compensation models
When marketing is effective, turnover should increase, and we would like to reward our Marketing Manager based on this. Does anyone have any suggestions on the best way to structure these kind of packages? 6 Apr 2005
Marketers vs. Creatives
There is a big debate between marketers and creatives, and the basic concept: Is imagination more important than knowledge. 16 Mar 2005
Are our ads still using apartheid to sell their products?
The latest corn flakes ad really makes me wonder what the real point is? Are they indirectly saying that the white kids get to eat them, and the blacks get to use the empty boxes? 16 Mar 2005
What does it take to become the best in marketing and branding?
I'm joining a big corporate at their marketing division coming from a journalism background and a little bit of events organising. 16 Mar 2005
The Brand Power Woman
Both my husband and I have developed an unhealthy fixation with the Brand Power woman. 27 Feb 2005
Toshiba makes peak hour traffic worse
WHEN will the Toshiba office next to the Hans Strydom offramp on the N1 take down their "SANTA CLAUS IS COMING TO TOWN" banner/signage covering the whole building? 15 Feb 2005
Another great SA Ad
When will SA agencies realise that they can't add just any voice to their commercials? 15 Feb 2005
Return of the scam
"You've won!" said the voice on my cell. "The prize giving will be on Wednesday, and bring your wife". Where did she get my number? 14 Feb 2005
New Baygone ad
Does Baygone honestly believe that moms are going to watch this and think to themselves "I want to be supermom too! I must buy Baygone!"? 27 Jan 2005
