Subscribe & Follow
Trending
Advertise your job vacancies
Jobs
- Programmatic Media Specialist Sandton
- Marketing Coordinator Johannesburg
- Customer Services Representative Johannesburg
- Marketing Coordinator Cape Town
- Head of Commercial - Business Development Manager Johannesburg
- Internal Marketing Intern Cape Town
- Digital Marketing Manager Cape Town
- Junior Marketing Coordinator Cape Town
- Brand and Marketing Manager Johannesburg
- CRM and Lifecycle Manager Cape Town
''If it's too loud, you're too old!''
Do I have a dual sense of hearing, or does the volume automatically go up when a TV programme switches to Ad-Mode?
You're dozing peacefully on the couch, to the lulling sounds of the news or The Practice, when suddenly you feel like you've been thrown into a night-club, along with your hangover.
Am I missing something, or are ads programmed to "raise the roof" when they hit your screen? I admit, it is a very clever marketing ploy to grab the viewer's attention, but there most certainly is a downfall - for me personally, I switch channels, or conduct a delightful transaction with my mute button.
Are marketers aware that their few-decibels scheme may cause a new strain of A.D.D. - not ONLY 'attention deficit disorder', but also 'advertisement deficit disorder'......and it's totally voluntary?!
Or do we Blame it on the Bunny (ears)?
