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What does it take to become the best in marketing and branding?
I'm joining a big corporate at their marketing division coming from a journalism background and a little bit of events organising.
I'm nervous that I won't be able to come up with new and fresh ideas to be used for marketing and branding the company. What can I read or familiarise myself with? I'm planning to register for a marketing and communications course, but in the meantime I need pointers and tips. I'm very much looking forward to the challenge ahead.
