VML Birdwatching at the Loeries | Episode 5: Building a country's brand
Danette Breitenbach
VML Birdwatching at The Loeries | Episode 4: The real meaning of creativity
Danette Breitenbach
VML Birdwatching at The Loeries | Episode 3: More than an awards show
Danette Breitenbach
Brands are showing up, consumers expect them to
Danette Breitenbach
Build for the long-term, responsibly
Danette Breitenbach
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Transformation or BEE point scoring?
The overall objective of transformation and economic empowerment is being overlooked in the hype of BEE point scoring.
With companies so avidly trying to improve their employment equity at senior management levels candidates are lured to take on senior roles that they are not ready for with promises of training. However, many companies don't have the resources to implement such training programmes and the unequipped candidates ultimately often flounder in these positions.
While the companies may gain new business as a result of their improved BEE ranking, their business, and the general economy, suffers in the long run if unqualified staff are unable to deliver.
Is this simply the price to be paid to accelerate transformation in the industry?
