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Are our ads still using apartheid to sell their products?
The latest corn flakes ad really makes me wonder what the real point is? Are they indirectly saying that the white kids get to eat them, and the blacks get to use the empty boxes?
The ad starts with a white boy who is sleeping with a ball in his arms, he wakes up has his bowl of corn flakes then tells his friends that there is a game in a few minutes time. To cut a long story short he scores the goal and all the black kids do is they use the empty boxes as their poles.
My majour question is that were they trying to tell us that blacks can only afford to use the empty boxes therefore will not be able to win at the end of the day, and the white kid is the only winner in the whole ad because somehow in all the children playing, he seems to be the only one who can stand the rain.
