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Advertising Forums South Africa



View comments (16)
Vodacom 4U Baby Grown Up

Has the Vodacom 4U Baby campaign out grown it's time? Do the public and target market relate to this campaign anymore?› 16 Apr 2003

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Bad Advertising Lines

When Copywriters think they're cool ... 15 Apr 2003

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Jackass - the movie

Cinema Advertising (for the right brand) but without "responsibility"... 2 Apr 2003

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Galaxy's 'true love stories'

These less-than-a-minute love stories are so sweet, are they really for real as the advert says? 26 Mar 2003

View comments (20)
New Coke ad for real?

I don't get it. Why the Mrs Fish coming out of the sea? 24 Mar 2003

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Is the war something to joke about?

Nando's using the war as a concept to sell their chicken? 24 Mar 2003

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How are cigarette brands meant to advertise these days?

The legislation is unclear to me as a marketing student. 17 Mar 2003

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Anything original left to produce

Everything I see is the same. 17 Mar 2003

View comments (33)
Colgate Beaver Ad

Surely we can do better than the cheap looking, badly dubbed version. 11 Mar 2003

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Castle Lager / Cricket ad

I'm sure you've all seen it by now. A couple of guys can't get tickets and they decide to write messages on pieces of fabric, stitch them together and make a flag. 28 Feb 2003

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Laugh it off promotions

SAB are upset about the Black Labour thing, are they justified? 20 Feb 2003

View comments (17)
SAA cricket Campaign

I am a bit worried that SAA thinks the only way we are to win the world cup is to cheat! 18 Feb 2003

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More Recruitment Woes

Am I right in assuming that Recruiters charging candidates money to keep their CVs on a database is illegal? 18 Feb 2003

View comments (24)
Coega TV ad

The new TV ad for the Coega development is truly shocking. Am I really supposed to feel a rush of patriotic pride for a construction project where they show the developers dynamiting and bulldozing a beautiful section of our coast? 18 Feb 2003

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Castle's "SA flag" campaign

The Castle "SA flag" campaign was a brilliant idea, but I really think they missed out on pre-World Cup publicity. 18 Feb 2003

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42 million supporters?

One team, 42 million supporters, says Standard Bank. I saw the ad a few times before it dawned. It's so easy not to question ads. 17 Feb 2003

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Recruitment Agents should be shot

Do they think people are stupid? 11 Feb 2003

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Telkom's 'Touch Tomorrow' advert

I would like to comment on the new Telkom ad. Their catchline is "touch tomorrow" and they take us down a memory lane of significant historic events that happened in South Africa (all being confirmed with a phone call). 22 Jan 2003

Trying to locate Sara Woolfson

Hi, On behalf of my son - Nicholas - I am trying to get hold of Sara. She works in the advertising industry in Johannesburg and London. She is the MD of her agency - but I don't know the agency's name. Can you help? TIA 14 Jan 2003

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Playstation Ad

Whip your wife? 6 Jan 2003

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What would Jesus drive?

The new American campaign to get citizens in smaller, less polluting cars is very clever. 26 Nov 2002

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Food, insect pests and killing sprays

The TV ad for Tobasco Sauce is perhaps witty - country slob eating pizza and tobasco gets bitten by mosquito which explodes - but... 25 Nov 2002

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Is transformation happening?

The second transformation hearings ended recently. CDF chairman Ross Chowles recommended quotas. Media planners are under-invested against Black, Coloured and Indian media by 23%. ACA member agencies have 20,4% black professional/management. Is transformation happening? What should be done to improve it? 19 Nov 2002

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How did Robinson place his order for Cell C?

The Cell C ad with the diver delivering a package to a Robinson Crusoe-esque figure on a raft puzzles me more than the other Cell C ads thus far. 18 Nov 2002

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The clothes off my back...

I found the gold at the end of the rainbow, then realised that's not where the view is... 14 Nov 2002

View comments (49)
Lays TV Commercial - Francois Pienaar

I think Lays have blown it with their latest ' birthday' commercial featuring Francois Pienaar. Clearly it is definitely a case of no more 'mister nice guy' in the worst possible sense. 6 Nov 2002

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The Stannic bus shelter ad

"In the land of the bus shelter the man with a car is king" - am I the only person who finds this advert on bus shelters offensive and patronising? 30 Oct 2002

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Creativity or Good Business

Which is more important - protecting one's creativity, or basing work on business principles which make money for the client? 24 Oct 2002

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The caricature of coloured people in the media

i think coloured people are ridiculed in the national media all the time and no cock crows... 10 Oct 2002

View comments (7)
Ego/Axe versus Status

Most of you are probably aware of the campaign used by Status deodorant (agency:TBWA Hunt Lascaris) to gain mileage out of Ego's rebranding as Axe (agency:Lowe Bull Calvert Pace). If not, here's background info by Financial Mail and a related comment by Dave Lehr. Now that the dust seems to be settling, there are a few issues worthy of discussion:

  • Has the Ego/Axe rebranding campaign been successful and will they retain their loyal customers?
  • Has Status gained market share through their tactics or were the ads too cryptic?
  • Should ads be allowed to get away with "ambush marketing" or should the ASA have the right to award costs - as in a court of law? Let's learn from this and try and fix the system, or is it not broken? 14 Aug 2002

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