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Cristelle Snyman
Your customers know when you’re faking it
Cristelle Snyman
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Coega TV ad
The new TV ad for the Coega development is truly shocking. Am I really supposed to feel a rush of patriotic pride for a construction project where they show the developers dynamiting and bulldozing a beautiful section of our coast?
Surely showing the benefits of the end product would be a better way to go than showing all the negative destruction of nature? I hope I am not alone in being appalled by this terrible piece of work.
