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‘If you don’t like dark roast, this isn’t the coffee for you’: How exclusionary ads can win over the right customers
Jaclyn L. Tanenbaum and Karen Anne Wallach
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What would Jesus drive?
The new American campaign to get citizens in smaller, less polluting cars is very clever.
It is very refreshing to see an Evangelical movement get behind something more worthwhile than funding a new Jesus dome. Finally Christians are taking a stand with environmentalists as they realise that God's green earth is just that. I think it's a brilliant way to tap the mindset of millions of Amercans and make them change their 3.0 litre engine mentality. They are expanding the campaign to include all other religions. Who knows, the car may unite faiths over ecological issues. Wouldn't that be interesting?
