Women in tech: Driving change, powering progress
Aphelele Nyewe
Subscribe & Follow
Trending
Advertise your job vacancies
Jobs
- Social Media Manager Johannesburg
- Digital Account Manager Ekurhuleni
- Bookkeeper Durban
- Marketing Assistant George
- CRM Analyst George
- Social Media Manager Western Cape
- Marketing Analyst Western Cape
- Conference Programme Manager Johannesburg
- Multimedia Designer Johannesburg
- Visual Effects (VFX) Lecturer Cape Town
Castle's "SA flag" campaign
The Castle "SA flag" campaign was a brilliant idea, but I really think they missed out on pre-World Cup publicity.
I tend to have my ear to the ground on most things concerning advertising and PR, but didn't hear a peep about this fantastic flag until I saw the ad. Even then I just thought it was an ad, until I saw the flag fly past one of the stadiums. I have friends who saw it at the stadium and they just thought it was a really messed up, low budget flag being flown past. Maybe I just wasn't in the right shopping centre or something, but they could have gotten a lot more fabric (mileage) out of this one. What happened? Great idea, bad execution? Of course there will be those of you who will say the boring old stuff like "Well, you are talking about it now aren't you?" True, but I could have been talking about it 2 months ago and then seeing the thing on TV and knowing what the hell it was.
