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Wilene van Greunen
Jobs
- Copywriter Remote within South Africa
- Social Media and Digital Design Co-ordinator Cape Town
- Wholesale and Brand Coordinator Cape Town
- Sales Representative Benoni
- Snr Agency Client Service/Account Manager Pretoria
What percentage of revenue should marketing take up?
When budgeting for your organisation, how do you allocate funds for marketing efforts?
Do you allocate a percentage of revenue to marketing? If so, what percentage? 2%? 5%? I have done some research, and see that a number of US companies budget anything up to 25%!!!
Or do you budget by quarter? By project? By campaign?
All comments appreciated!
