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The role of big data in the digital world

Data, in huge numbers, can be used to grow an online business successfully...

17 Sep 2019

Advertising Week Africa postpones mega-event
Advertising Week Africa postpones mega-event

Advertising Week Africa will now take place in the first half of 2020, with a new date to be confirmed...

16 Sep 2019

Image credit: Nike.
Nike wins Emmy for Colin Kaepernick ad

Nike has won the Emmy for Outstanding Commercial at the 2019 Creative Arts Emmy Awards...

16 Sep 2019

Sarika Modi, MD of Triple Eight Agency, at the Gender Mainstreaming Awards.
#FairnessFirst: Triple Eight on not just surviving but thriving as an all-female agency

Not only is Triple Eight Africa's fastest-growing all-female marketing agency, they were also the 'overall winners for investing in young women' at the recent Gender Mainstreaming Awards. Here's the essence of the socially conscious marketing, PR and digital agency's success...

By Leigh Andrews 16 Sep 2019

Image source: Gallo/Getty.
The significant shift from aspirational to inspirational brands

The Top Million research report into South Africa's top million households in 2019 - with a combined buying power of R700 billion - looks at what drives this 'Upper Middle Class'; what they are spending on; where they have cut back; and how marketers can reach this group...?

By Louise Marsland 13 Sep 2019

Image credit: Kelly Sikkema on Unsplash.
Relationship management: Don't draw the 'divorce card' too quickly

Understanding client-agency relationships is just the tip of the iceberg, it's managing them that is the recipe for success, writes Johanna McDowell...

By Johanna McDowell 13 Sep 2019

Image credit: Joyce McCown on Unsplash.
How to be brave, brands

WGSN's 2019 report on brands and marketing touched on everything from the power of collaboration to meaningful content and the importance of authenticity - it also highlighted the rise of 'brave brands'...

By Lynette Botha 13 Sep 2019

Image credit: Jason Leung on Unsplash.
Who killed the copywriter? The death of the English language in advertising

The answer, definitely and resoundingly, is "the art director". But is this true?

By Manqoba Zondi 12 Sep 2019

Andrew Human to leave the Loeries
Andrew Human to leave the Loeries

CEO of the Loeries, Andrew Human, will be leaving the organisation after 15 years at the helm, during which time the Loeries was transformed into a globally recognised festival and the highest accolade for the advertising and brand communication industry across Africa and the Middle East...

Issued by Loeries 11 Sep 2019

Credit: ICE.
Gaming bans in Uganda and Kenya: a sign of things to come?

Uganda and Kenya have set a precedent in Africa that threatens to bring to a halt to the continent's gaming industry...

By Daniel Tyler 5 Sep 2019

Resilient brands defy macroeconomic challenges in the 2019 BrandZ Top 30 Most Valuable SA Brands
Resilient brands defy macroeconomic challenges in the 2019 BrandZ Top 30 Most Valuable SA Brands

The combined value of the brands in the BrandZ Top 30 Most Valuable South African Brands ranking, released today by WPP and Kantar and now in its second year, is $37.14bn...

Issued by Kantar 5 Sep 2019

Image credit: Alex on Unsplash.
Strategy vs creative: The number one pitch killer

It is not a new issue, but one that continues to create angst for marketers and agencies - writes Johanna McDowell, CEO of the Independent Agency Search & Selection Company (IAS) and Scopen partner...

By Johanna McDowell 5 Sep 2019

The Next Brand Ambassador judges (L-R), Odette van der Haar, Nandi Madida and Sylvester Chauke. Image supplied.
Publicis Africa appoints pioneer Odette van der Haar as MD

Publicis Africa has announced that industry heavyweight Odette van der Haar will be joining the agency as MD, strengthening the management team and building on the group's recent growth and successes...

29 Aug 2019

Image credit: Epica Awards.
Epica Awards adds Grand Prix for PR category

The Epica Awards will now also hand out a Grand Prix for PR...

27 Aug 2019

Image credit: Ad Stars.
Cheil Worldwide Hong Kong named Agency of the Year at 2019 Ad Stars

The Grand Prix, Gold, Silver and Bronze winners of the 2019 Ad Stars were recently announced in Busan, South Korea...

26 Aug 2019

Andrea Opoku, director and Africa ambassador for Women in Marketing.
#FairnessFirst: The power of women in influencer marketing

One of the highlights of last year's Loeries Masterclasses was the Women in Marketing (WIM) Africa launch event. Here Andrea Opoku, director and Africa ambassador for Women in Marketing, shares growth since then as well as the context of this year's WIM Africa event on the power of women in influencer marketing, with some interesting global insights...

By Leigh Andrews 26 Aug 2019

Image credit: Loeries.
#Loeries2019: ALL THE WINNERS!

The full list of winners for the 41st Annual Loerie Awards, which concluded on Saturday, 24 August 2018 at the Durban ICC, have been announced. Congratulations to all!...

24 Aug 2019

Alistair King, newest addition to the Loeries Hall of Fame.
#Loeries2019: Hall of Famer Alistair King on the industry's current seismic shift towards a more inclusive creative future

This year's Loeries Hall of Fame inductee is... Alistair King, founding creative partner of King James Group!

By Leigh Andrews 24 Aug 2019

Andrea Quaye has been awarded the Marketing Leadership and Innovation Award for 2019. Image supplied.
#Loeries2019: Andrea Quaye wins the Marketing Leadership and Innovation Award!

Andrea Quaye, vice president of marketing at Anheuser-Busch InBev, has been awarded the Marketing Leadership and Innovation Award for 2019...

By Juanita Pienaar 23 Aug 2019

Piwe Motshegoa, head of sales: general entertainment at DStv media sales. Image via Al Nicoll © via Gallo Images.
#Loeries2019: Africans aren't just swimming with the creative sharks, we are the sharks

Piwe Motshegoa, head of sales: general entertainment at DStv media sales, kicked off the DStv Seminar of Creativity - a highlight of Loeries Creative Week as the industry gets ready for the annual award nights - with a reminder that Africans hold all the storytelling magic they need...

By Leigh Andrews 23 Aug 2019

David Droga.
David Droga is this year's Clio Lifetime Achievement Award recipient

David Droga will receive the 2019 Clio Lifetime Achievement Award at the 60th Clio Awards ceremony...

23 Aug 2019

Sphelele Mjadu, Unilever Personal Care Senior Public Relations Manager for Africa and Anne Githuku-Shongwe, representative of UN Women South Africa’s Multi-Country Office, in the UN Women-Dove masterclass panel at the Loeries. Image via Al Nicoll © via Gallo Images.
#Loeries2019: Our responsibility of better representation in advertising, media

The media and advertising industries play an important role in stirring the way society is portrayed. Here's why UN Women and Dove's masterclass session at Loeries 2019 called for the creative industry as a whole to take a stand and work actively towards better representation, particularly in terms of gender...

By Leigh Andrews 23 Aug 2019

The Loeries' Game and Dion Wired 'What do CMOs really want' masterclass panel. Image via Al Nicoll © via Gallo Images.
#Loeries2019: What do CMOs really want from their agency?

One of the biggest changes to the advertising landscape in recent years? Bringing creatives in-house. But does it work to do so? The robust and honest discussion led by Joanne Joseph at the Loeries Masterclasses explained what this means for members of the industry working together in the future, and what both sides really want...

By Leigh Andrews 23 Aug 2019

Uzoma Ukah,
The rise and rise of 'Wakanda' marketing

With Black Panther came a new kind of storytelling: one that celebrated cultural backgrounds and strengths...

By Uzoma Ukah 22 Aug 2019

Image credit: Erik Witsoe on Unsplash.
Global cinema advertising is second-fastest growing ad medium of 2019

Early forecasts by marketing intelligence service Warc places global cinema advertising behind the internet as the second-largest growing ad medium in 2019...

22 Aug 2019

2019 Global Awards live judging sessions to be held in 8 countries worldwide
2019 Global Awards live judging sessions to be held in 8 countries worldwide

Eight Global Awards live judging sessions will be held at agencies around the world...

22 Aug 2019

Advertising Week reveals speaker line-up
Advertising Week reveals speaker line-up

Global thought leaders coming to Johannesburg for inaugural Advertising Week Africa...

21 Aug 2019

Kabelo Binns is group MD of FCB Wired and Hotwire PRC, Botswana.
Why 9:41 am means something

How confident are you of your brand and product? Could you only put the logo on the box without the brand name...?

By Kabelo Binns 20 Aug 2019

Mandi Fine, CEO of F/NE Group Global.
#WomensMonth: Generic business lessons for the 21st Century from healthcare advertising

Mandi Fine is CEO of F/NE Group Global, which turns 20 years old this August. Here, Fine explains how specific data science and storytelling skills are transforming marketing and communications, as well as future trends to embrace in any industry...

By Leigh Andrews 20 Aug 2019

Image credit: Lisbon International Advertising Festival.
2019 Lisbon International Advertising Festival gets global grand jury

The grand jury of the 2019 Lisbon International Advertising Festival has been announced...

19 Aug 2019

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