The number of 3D screens in the US almost doubled in 2009.
According to Fiaz Mahomed, CEO of Ster-Kinekor Theatres, this aggressive and costly rollout (converting a cinema to 3D comes at a tab of around R850 000 each) is being supported by one of the single biggest advertising campaigns the cinema chain has ever undertaken, with the tagline 'the only place to truly experience 3D ...is at Ster-Kinekor.'
Big upcoming 3D movies to be released at Ster-Kinekor include Piranha, Narnia: Voyage of the Dawn Treader, Tron Legacy, Yogi Bear and Gulliver's Travels.
