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Ster-Kinekor on 3D target
Ster-Kinekor will have increased its number of 3D cinemas to 58 by the end of November 2010, as the festive season's 3D films roll in. The quality and variety of 3D content is on the rise and the offerings from the summer of 2010 and beyond convinced the group that the time for expansion is now.
The number of 3D screens in the US almost doubled in 2009.
According to Fiaz Mahomed, CEO of Ster-Kinekor Theatres, this aggressive and costly rollout (converting a cinema to 3D comes at a tab of around R850 000 each) is being supported by one of the single biggest advertising campaigns the cinema chain has ever undertaken, with the tagline 'the only place to truly experience 3D ...is at Ster-Kinekor.'
Big upcoming 3D movies to be released at Ster-Kinekor include Piranha, Narnia: Voyage of the Dawn Treader, Tron Legacy, Yogi Bear and Gulliver's Travels.
