The six major myths of how consumers choose stores and how store chains compete will be highlighted, followed by facts on:
Professor Sharp will bring scientific laws together, in a new model of retail marketing. Other top notch speakers at the conference include Betsy Treinen, Director of Strategy and Client Services, Catalyst Studios; Bob Thacker, OfficeMax's Senior Vice President of Marketing/Advertising; Mike Gatti, Executive Director of the Retail Advertising and Marketing Association (RAMA), and Ruby Anik, Senior Vice President of Brand Marketing, J.C. Penney Company, Inc.
Online bookings for the event at Emperor's Palace on 12 August and Lord Charles, Somerset West, on 14 August 2008 are open. For more information, visit www.raclite.co.za.