Mobile marketing still in growth phase

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Danette Breitenbach

London School of Marketing has published an opinion piece highlighting six ways that mobile technology is changing the digital marketing landscape. Citing industry research, backed by expert opinion, the article claims that mobile marketing is poised for further growth.

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"It does not take a statistical analyst to notice the recent surge in the use of mobile devices. Smartphones, tablets, phablets, hybrids and everything in between are rapidly overtaking the traditional desktop or laptop for online activities such as social networking and shopping," the article states. "The numbers merely provide evidence for what we already know - mobile marketing is becoming increasingly important in the marketing world."

Complementing a comprehensive range of blogs, whitepapers and case studies designed to support students pursuing sought-after marketing, business and academic designations, the article highlights the ways that the practice of mobile marketing is constantly changing. It further offers insightful advice as to how digital marketers can keep up with the pace of this change.

"Mobile marketing is now being taken seriously," the article concludes. "Consumers are forcing the hand of digital transformation by turning increasingly to their mobile devices, so marketers need to change and adapt to join them."

Click here to read the full article.