“This has been the most frightening and exhilarating time, to say the least. In all the business we’ve had to make extreme changes overnight from drastically cutting expenditure, navigating late payments from clients, reshuffling cancelled projects and sleepless nights on how we are going to get through the month, let alone the year,” said Lusanda Worsley, founder and MD of Empire Experiential Marketing.
The 31-year-old, who is also the MD for the SMC group in South Africa, was hit hard by the lockdown, but she and her team have found creative ways to keep the businesses alive during this bitter season.
The team started the SFG podcast (which stands for Swipe, F***, Ghost), initially as a way to maintain their sanity during Covid-19, but it blossomed into a successful project.
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