Marketing & Media trends
Peanuts may boost Zimbabwe's poor farmers
He says that exports of peanuts remain low but with the lifting of an international ban on products from Zimbabwe he believes that the market will start to grow exponentially in the next few years providing significant opportunities for local farmers.
Kelly points out that yields from groundnuts are generally low, producing about 500 kilograms per hectare but they are a vital part of the diet of rural communities in Zimbabwe - and other parts of Africa - particularly for the oil that groundnuts contain.
Zimbabwe's small rural farmers are responsible for producing about 75% of the groundnuts and they use mainly Spanish cultivars that are grown in light soils.
Kelly says if the country wants to increase its exports it will have to consistent supply quality products and export them to countries in the European Union where the demand for quality groundnuts is high.
He says that Zimbabwe needs to adopt a more integrated approach to producing and selling groundnuts and this includes standardising seed varieties, creating a uniform marketing strategy and providing better fumigation services for farmers to increase yields and improve crop quality.
Groundnuts compete with soya and legumes.