Every day, in the middle of the afternoon, subscribers to the @euronews feed on Twitter now receive a video of the day's headline story. This short video, designed to grab viewers' attention, is compiled by the journalists of the international news channel.
Damien Marchi, Director of Product Marketing and Innovation of Euronews: "With numerous followers around the world, Euronews already has a strong presence on Twitter. Rather than using Vine as promotional tool, we decided to use this new format to offer a genuine news service for our subscribers and give them the unique perspective of our newsroom on the latest events. Vine has a great viral potential but to succeed with it one must be concise and pertinent. As Euronews celebrates its 20th anniversary this year, this world first demonstrates our commitment to developing digital media and fits in with our strategy of making Europe's top news service available on all devices and platforms, by delivering the right content, to the right place at the right time."
The Vine app can be downloaded free of charge on iTunes Store for iPhones and iPads. Vine videos can also be viewed on all other devices via Twitter. Amongst the #EuronewsVineOfTheDay videos already shared in the past weeks by the Euronews team on the @euronews Twitter account:
• The meteorite exploding over Russia: www.tinyurl.com/euronews1
• Barack Obama announcing the end of the war in Afghanistan: www.tinyurl.com/euronews2
• Shimon Peres' reaction to Turkish Prime Minister Recep Tayyip Erdogan's linking Zionism with crimes against humanity: www.tinyurl.com/euronews3
Launched two months ago with an instant worldwide buzz, Twitter's Vine app allows users to capture and share micro-videos of six second or less. The global blogosphere immediately grabbed onto this new phenomenon: creative minds see plenty of artistic potential in the short duration of the videos, whilst brands and media are attracted by its promotional possibilities. Until now, Twitter could only be used for sharing mini-texts, links or photos.
