Volvo Car South Africa launches online store

The store – the first for Volvo in the sub-Saharan Africa region – is available exclusively to South Africans. However, this is not the first time that Volvo has dipped its toe in the online shopping arena. Volvo Cars global launched its first online sales store in 2020 as a result of lockdown restrictions the world over.

Ease of access

My.Volvo, designed to be flexible, secure and intuitive to use, provides a complete end-to-end service, from vehicle selection right through to the final purchase agreement.

South Africans can start the process by browsing My.Volvo and seeing Volvo vehicles that are currently available. Customers can then select the model they want from the Volvo range, selecting a model with the powertrain and colour that they require. Optional extras are also detailed.

Every type of buyer is catered for, whether they want to rent, finance or pay cash. Customers can choose to have the vehicle delivered or they can collect their new car. All vehicles purchased through My.Volvo come with the standard five-year / 100,000km maintenance and warranty plan.

According to Greg Maruszewski, managing director at Volvo Car South Africa, My.Volvo is indicative of the fact that the way people buy cars has changed. "We have accelerated the company’s move towards online sales. In 2020, Volvo Cars more than doubled its number of cars sold online versus 2019."

Online presence enhanced

"Volvo’s first pure electric car, the XC40 Recharge Pure Electric P8, will be coming to South Africa this year. It is one of a new family of electric cars to be launched in the coming years – all of which will be available online,” says Maruszewski.

He is expecting wide customer acceptance of My.Volvo. "It makes buying a car as easy as possible without compromising on choice or safety, and it allows customers to make the purchase when it's most convenient for them. It places our customers firmly in the driving seat when it comes to the purchasing process – and we have no doubt that they will like this," concludes Maruszewski.