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#Loeries2020: Day two winners
17 Nov 2020
The Awards announced on day two of Loeries Creative Week 2020, Tuesday, 17 November, included Digital Communication, Digital Crafts, Integrated Campaign, Media Innovation and Young Creatives.
Instagram’s 10th birthday celebration and Facebook’s talk, ‘Diversity & Inclusion: Real Talk with Moose’ were among the main highlights of Tuesday’s sessions, together with Howler’s, ‘Data inspires creativity’ talk. Other sessions included thought-provoking topics and confronted important issues of misrepresentation, transformation, diversity and gender disparity impacting the brand communication industry.
- In the Digital Communication category, a Gold Loerie went to Amnesty International and Joe Public United for their #SignTheSmileOff campaign.
- In the Digital Crafts category, a Craft Gold went to Pineapple insurance and MakeReign for their ‘Insurance with a Snap’ campaign.
- In Integrated Campaign, in partnership with AB InBev, a Gold Loerie went to Mastercard and FP7McCann, Dubai for Astronomical Sales.
And to Hype Magazine, Tears Foundation and TBWA\Hunt\Lascaris Johannesburg for Blame No More. - In Media Innovation, in partnership with Barron, a Gold Loerie went to Mastercard and FP7 McCANN, Dubai for Astronomical Sales.
- And the Brand South Africa Young Creative Award went to Tshepo Tumahole, a copywriter at Joe Public United and Jarryd Duthoit, a finishing artist at Left Post Production.
Open to those 27 years and under, the Young Creative Award recognises the top young creatives in the brand communications industry, with the winners each receiving a Gold Loerie.
“Nurturing young creative talent is a key mandate of the Loeries to ensure the advancement and longevity of creative excellence in our industry. Judging from the quality and calibre of entrants the future is extremely exciting,” said Loeries CEO, Preetesh Sewraj.
Preetesh Sewraj, Loeries CEO
Here's a list of all the winners from day two:
| Student Instagram |
| Bronze Loerie goes to Jasmine Acton, Ria-Mari van Rooyen, Erin Knoesen from IIE-Vega for Aware.org Drinking Games |
| Bronze Loerie goes to Ncumisa Vabaza, Abongile Nongqoza, Busisiwe Laveni, Tembukazi Ncanisa from Nelson Mandela University for Aware.org Who Influenced Who? campaign |
| Silver Loerie goes to Anna Durr from Red & Yellow Creative School of Business for Aware.org You can make it campaign |
| Digital - Display Advertising |
| Silver Loerie goes to Nando's and VMLY&R South Africa for Nando's Loadshedding |
| Silver Loerie goes to Joburg Ballet and TBWA Hunt Lascaris Johannesburg for In Rehearsal for Unbound |
| Digital - Website or Microsite |
| Bronze Loerie goes to MakeReign for Introducing MakeReign on the global stage |
| Silver Loerie goes to Loto Libanais and Impact BBDO for Dream Number |
| Gold Loerie goes to Amnesty International and Joe Public United for #SignTheSmileOff |
| Digital - Social Media |
| Bronze Loerie goes to Lebanese Ministry Of Environment and IMPACT BBDO for #SaveOurFace |
| Bronze Loerie goes to SABRIC and So Interactive for Some things shouldn’t be shared |
| Bronze Loerie goes to TikTok and The Classic Partnership for #CreateForGood |
| Bronze Loerie goes to Famous Brands and FCB Joburg (Pty) Ltd for Headless Man |
| Bronze Loerie goes to Etisalat and Impact BBDO for Forgotten Names |
| Bronze Loerie goes to CANSA and HelloFCB+ for Don't Fear the Finger |
| Digital | Digital Applications, Games & Interactive Tools |
| Bronze Loerie goes to KFC and Ogilvy Cape Town, Mindshare, Cali4ways Games for KFC Boet Fighter |
| Silver Loerie goes to Bose and Wunderman Thompson Dubai for Bose Noise-O-Meter |
| Silver Loerie goes to Tohum Autism Foundation on Minecraft and 4129Grey for Autism School on Minecraft |
| Digital - Mobile Media |
| Bronze Loerie goes to Hollard Insurance and VMLY&R South Africa for Hollard InstaStory Books |
| Silver Loerie goes to WH Smith and FP7McCann, Dubai for PopUp Books |
| Digital - Data Driven Campaign |
| Bronze Loerie goes to Snickers and Impact BBDO Dubai for Hunger Insurance |
| Digital Crafts - Writing |
| Craft Certificate goes to Pendoring Awards and Toasted Samish for English Never Loved Us |
| Craft Certificate goes to MTN South Africa and TBWA Hunt Lascaris Johannesburg for The Lazarusman |
| Digital Crafts - Use of Technology |
| Craft Certificate goes to Bose and Wunderman Thompson Dubai for Bose Noise-O-Meter |
| Craft Certificate goes to Socrates Magazine and 4129Grey for The Teacher Of My Dreams |
| Craft Gold goes to Pineapple insurance and MakeReign for Insurance with a snap |
| Integrated Campaign |
| Bronze Loerie goes to Snickers and Impact BBDO Dubai for Hunger Insurance |
| Bronze Loerie goes to Fiftyfifty Lebanon and Impact BBDO for Close The Gap |
| Bronze Loerie goes to POWA and Black River FC for RSA |
| Bronze Loerie goes to Amnesty International and Joe Public for #SignTheSmileOff |
| Bronze Loerie goes to Joburg Ballet and TBWA Hunt Lascaris Johannesburg for In Rehearsal for Unbound |
| Silver Loerie goes to Loto Libanais and Impact BBDO for Dream Number |
| Silver Loerie goes to Chicken Licken and Joe Public for Everyone’s talking about it. |
| Silver Loerie goes to LOSEV and Rafineri Reklamcilik for DEAR BROTHER |
| Gold Loerie goes to Mastercard and FP7McCann, Dubai for Astronomical Sales |
| Gold Loerie goes to Hype Magazine, Tears Foundation and TBWA Hunt Lascaris Johannesburg for BLAME NO MORE |
| Media Innovation - Single Medium |
| Bronze Loerie goes to Bose and Wunderman Thompson Dubai for Bose Noise-O-Meter |
| Bronze Loerie goes to Standard Bank and M&C Saatchi Abel for Deaf Radio |
| Bronze Loerie goes to Majid Al Futtaim - City Centre and MullenLowe MENA FZ LLC for Google Street Fashion Show |
| Bronze Loerie goes to KFC and Ogilvy Johannesburg for The KFC Buckarapa |
| Silver Loerie goes to Al Futtaim IKEA and Memac Ogilvy Dubai for Buy with your time |
| Silver Loerie goes to AB InBev and Promise for Cold Tracker |
| Media Innovation - Media Campaign |
| Silver Loerie goes to An-Nahar Newspaper and Impact BBDO Dubai for The New National Anthem Edition |
| Gold Loerie goes to Mastercard and FP7McCann, Dubai for Astronomical Sales |
| Brand South Africa Young Creatives Award |
| Tshepo Tumahole from Joe Public United |
| Jarryd Duthoit from Left Post Production |
Congratulations to all the winners!
In case you missed it:
#Loeries2020: Day one winners
Jessica Tennant 16 Nov 2020
Keep an eye on our Loeries special section for our coverage over the course of the week and for all the winners announced over the next few days.
About Jessica Tennant
Jess is Senior Editor: Marketing & Media at Bizcommunity.com. She is also a contributing writer. moc.ytinummoczib@swengnitekram
