Gangs of Ballet launch fan video campaign

Razor's Kalay Maistry and NTT Data's Marian Scala named in Provoke Media’s Innovator 25 EMEA

Danette Breitenbach

Gangs of Ballet want to bring their family of fans even closer by having them star in, direct and produce a video for their forthcoming single, House And Money, and create South Africa's first social media fan-made music video.

Using Twitter's Vine and Instagram's video services, the band are asking fans to submit short clips to create an online, fan-produced video. With two big gigs coming up, they want fans to shoot their own experiences at Gangs of Ballet shows - having fun at the show, the band performing, them meeting the band - and they also want fans to shoot short clips that mean something to them outside of these shows. House And Money is a song about passion and letting go - about freedom - and the band wants fans to capture this feeling by shooting a multitude of clips anytime and anywhere over the next two weeks.

Album giveaway

By uploading 15sec and 6sec videos on Instagram and Vine respectively, and tagging them with #YesNoGrey, the band will bring together a big selection of the best clips over the coming weeks and compile a ground-breaking video, tagging all of the producer-fans who made the video. The band will also be giving away 10 signed copies of their album, "yes/no/grey" to 10 of the producer-fans.

Catch Gangs of Ballet at Campus Invasion, Pretoria on Saturday, 8 February and with a 50-piece orchestra at the Durban Botanical Gardens on 14 February.

Listen to House And Money by streaming it on iTunes

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