As part of this partnership, it sponsors the SAMA Lifetime Achievement Award, which in 2014 takes on a special significance as the awards celebrate 20 years of recognising South African musical legends.
Following the popularity of the Amstel Green Room in 2013, the brand will bring back this live-streamed and intimate experience from the exclusive backstage lounge, which will feature interviews with the winners just as they walk off stage. The live-stream can be viewed on the brand's social media platforms - www.Facebook.com/AmstelLager, www.samatv.mobi and on the official SAMA 20 YouTube channel, www.youtube.com/samusicawards.
Three fans and partners can experience the official Amstel VIP After Party by playing 'Get Me to the SAMAs' music quiz on the brand's Facebook Page or www.amstelmusic.co.za. Competitions to win the VIP experience will also run on 5FM and Metro FM.
