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R1 million Mango and Total fuel and flight vouchers to be won
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"The promotion was designed to deliver value to South Africans," said Mango CEO Nico Bezuidenhout, who noted that the campaign is a reprise of 2008's highly successful endeavour. "The fuel cards, which are redeemable at any Total service station, have a face value of R50; enough to contribute substantially to filling up or the cost of driving to the airport."
A strong value proposition
In turn, Total South Africa's marketing manager, Reina Cullinan, agreed, citing the rationale for the promotion. "Total and Mango have invested in our customers," she said, "driving a strong value proposition between two complementary brands. In 2008 the redemption rate exceeded 70 percent on all vouchers issued; substantial for a retail campaign, indicating that consumer engagements of this nature resonate with South Africans - a true return on a purchase in which loyalty earns far more than a traditional loyalty model of discounts based on point collection."
Twenty guests on board every Mango flight in September will win a R50 Total fuel gift card in onboard draws while at Total Bonjour forecourt stores the purchase of a Sunday Times newspaper and a two-litre Coke qualifies motorists to receive the R50 flight voucher.
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