World PR Day

PR is the voice that shapes the scene

The importance of PR in shaping societal narratives

PR is built on trust and consistency

Evan-Lee Courie

Novus Group's Joe Hamman on earned media as a critical driver of digital visibility

Joe Hamman

Building bridges in a world that needs it more than ever

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Cinema stunt - The great taste of Coke Zero

Issued by OLC Through The Line Communications

16 May 2016

Guided by work done in Coca-Cola's Global Markets, we were briefed to create an activation that would promote the great taste of Coke Zero by letting people experience it.

900 guests were invited to a brand-hosted movie premiere at three cinemas across SA and were given a complimentary Coke and Popcorn. What they didn’t know was that the ‘Coke’ was actually Coke Zero.

Cinema stunt - The great taste of Coke Zero

Click to download and watch the video

OLC Through The Line Communications

OLC Through The Line Communications is an award winning experiential marketing agency that aims to move businesses and brands forward.

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