Guided by work done in Coca-Cola's Global Markets, we were briefed to create an activation that would promote the great taste of Coke Zero by letting people experience it.
900 guests were invited to a brand-hosted movie premiere at three cinemas across SA and were given a complimentary Coke and Popcorn. What they didn’t know was that the ‘Coke’ was actually Coke Zero.
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![Studio[K]irmack](https://biz-file.com/b/1907/1011365.png?1){kind=small}
