Events & Conferencing News South Africa

Far East interested in SA as meetings destination

Calvyn Gilfellan, CEO of Cape Town Routes Unlimited (CTRU), fresh back from his team's trip to this year's Asia-Pacific Incentive and Meetings Expo (AIME) in Melbourne, observed a number of trends at the meeting and they appear to bode well for South Africa as a prime destination for conventions and similar events.
Far East interested in SA as meetings destination

Gilfellan says the following trends were evident at AIME, 3-4 March 2010:

  • The global meetings and incentive industry is picking up after one of its worst economic recessions. A year ago, the word ‘incentive' was only whispered in the corridors, at AIME it is firmly back on the tourism agenda.
  • There is interest in Africa, South Africa and Cape Town as a new or alternative business tourism destination for people from China, India, Japan, Australia and New Zealand. Although the safety and security issue is raised, it is much more subtle and instead transport logistics, airfares and accommodation prices are dominating the enquiry lists.
  • Companies from India and China are keener to work with government agencies for two reasons: trustworthiness and the possibility of financial and logistical support to set up business tourism infrastructure in these destinations.

This year's AIME was attended by 6000 delegates and was held at the Melbourne Convention Centre. Melbourne, Cape Town, San Juan, Copenhagen, Dubai, Vancouver, Edinburgh and Singapore are the only members of the esteemed Best Cities Global Alliance, a networking and quality assurance institution for Convention Bureaus.

Hot leads for 2010

The team completed no less than 40 business meetings at the event with some of the region's top hosted buyers in order to acquire business leads.

  • World Chinese Acupuncture and Medicine Conference planned for 2015 with an estimated delegate number of 800;
  • The ICOGRADA World Design Indaba Conference planned for 2013 with an estimated delegate count of 5000;
  • World Volunteer Firefighter Association Games scheduled to take place in 2012 and potentially attracting 5000 delegates;
  • At least three confirmed incentive groups (900 persons in total) for the World Cup
  • Four incentive groups for 2011;

  • Numerous requests to host smaller meetings and conferences.

    "It is now up to all of us to ensure that we not only capitalise on this sentiment in the short term, but deliver an experience that will turn business tourists into leisure ones and vice versa. In that way we will build a truly sustainable tourism industry," says Gilfellan after this hectic but very satisfying international marketing drive.

    For more information on the Cape Town and Western Cape business tourism experience, go to www.tourismcapetown.co.za or email .

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