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"This year's shoot is sublime, but what really takes one's breath away are the stories shared by our cover model Candice Boucher, our photographer Marguerite and the many of the celebs who participated," says Aspasia Karras, editor of Marie Claire. "Each one of them had a donor-related story to share and one can't help but to relook this very touchy subject and rethink one's involvement."
"Through organ donation, one person could save up to seven lives," says Jooste Vermeulen, director of communications of the Organ Donor Foundation. "This includes the use of one heart, up to two lungs, two kidneys, one liver and one pancreas. Tissue such as corneas, skin, bone and heart valves could be donated too, resulting in improving the lives of another 50 people.
"Becoming an organ donor is really easy and it costs nothing to register with the ODF. What is very important is to inform your family should you decide to become a donor. This year we want to register 50,000 new donors and we hope that the Marie Claire Naked campaign will help us towards that goal," concludes Jooste.
"Our aim this year is to get everyone not only talking about organ donation, but also to sign up to become donors, or support the ODF financially. I know I will be doing both," concludes Karras.
For a sneak peek at the issue, go to www.marieclairevoyant.com. The magazine will be posting interviews from the various shoots over the next couple of weeks.