Discovery Magazine awarded Pica
Discovery magazine has been awarded the Sappi 2004 Pica Award for the Best Customer Magazine in the category Health, Fitness and Sport magazine. The judges of the Sappi 2004 PICA Awards referred to the Discovery magazine as: 'understated elegance' and one that 'really adds value to being a Discovery member' and 'good to educate members about their benefits and how to manage their health portfolio'.
To win an award as a customer magazine, a category specifically for or by an organisation for its customer / member base, each entry needs to prove that it is achieving or surpassing its customer's objectives. Furthermore, the magazine needs to effectively match the needs of its customers or members and add value to the customer relationship with the organisation.
"We are very pleased that the Discovery magazine has been recognised by the industry as a magazine that adds value to our members by providing interesting and credible information on a variety of health, fitness and lifestyle topics. The Discovery magazine is an important communication and relationship building tool for Discovery and is used to underpin our philosophy of looking after our members health and enhancing their lifestyles," said Neville Koopowitz, marketing director of Discovery Group.
Discovery magazine is produced on behalf of Discovery by Touchline Media. It is published quarterly for members of the Discovery Health medical scheme and for Discovery Life policyholders.
